Aromatherapy Explained
Aromatherapy enhances wellbeing by utilising essential oils, highly concentrated plant extracts known for their therapeutic properties, to engage our senses and influence both mind and body.
Founded in London in 1985 by pioneering therapists Geraldine Howard and Sue Beechey, Aromatherapy Associates was born from a belief in the transformative power of essential oils. Guided by a holistic approach to wellbeing, they created products that support mind body and skin.
Our essential oil blends are hand-crafted in London by our in-house Master Blender, who continues their legacy of care and precision. These blends are infused throughout our full product range, allowing aromatherapy to be experienced in many forms. From award-winning treatments to everyday rituals, each blend is made with the highest quality, ethically sourced ingredients.
We are proudly Vegan, Cruelty Free and a certified B Corp, reflecting our commitment to people, planet and purpose.
As our Co-Founder Geraldine Howard once said,
“I really do want the world to understand the benefits of therapeutic aromatherapy.”
“We stay true to our founders’ vision by creating blends, products and treatments that positively impact people’s lives through the power of essential oils. With a purpose to serve the wellness needs of today through the art of aromatherapy, we prioritise sustainable sourcing, ethical partnerships, and uphold a deep commitment to care, integrity, and innovation.”
GREG DAVIS - MANAGING DIRECTOR
ACTIVATION THROUGH SENSE OF SMELL
Our sense of smell is directly connected to the brain's emotional centre, allowing certain aromas to influence mood, trigger memories and even create physical responses such as relaxation or increased alertness.
INHALATION BENEFITS
Inhalation is one of the most efficient delivery methods for essential oils. When aromatic molecules enter the respitory system, they travel to the lungs where they can interact with the body's systems. This pathway allows essential oils to influence physiological responses, supporting functions such as respiration, relaxation and emotional regulation.
ABSORPTION THROUGH SKIN
Essential oils can be absorbed through the skin due to the small size of their molecules. Once applied, they penetrate the epidermis and travel into the deeper layers of the dermis, where they can interact with surrounding tissues; from there, they are transported around the body.
Product with Purpose
Every Aromatherapy Associates product is guided by intention and built on decades of blending expertise. Inside our London blending room, Master Blender Luke Taylor continues the craft passed down by our founders, creating formulas with therapeutic purpose and emotional depth.
“Every blend I create is rooted in the principles Geraldine and Sue passed on to me, an unwavering commitment to quality, therapeutic efficacy and emotional impact. At Aromatherapy Associates, it’s not just about making beautiful scents; it’s about crafting experiences that truly support wellbeing. I feel honoured to carry their legacy forward, every drop of the way.”
LUKE TAYLOR – MASTER BLENDER